It is a very popular thought that visuals work better in communicating a specific message than mere words. Graphic design works exactly on this principle. It is a medium to communicate your ideas and concepts to a targeted audience. But it is just not text nor is it only pictures. Graphic design is a skilful and beautiful combination of both words and pictures. The advertisements in books, magazines etc are the finest examples of graphic design which are used to communicate a precise message. This is an effective medium of visual communication.
Graphic design is an art in which you can create ideas, concepts and experience using the textual as well as the visual content. It can vary from being virtual to physical. There can be many reasons for creating the graphic design like commercial purpose, for educational institutions, promoting cultural events and programmes or even for political purposes.
It is basically a creative process wherein the clients, the designers and the sign makers are the active stakeholders. They come together to conceptualise and visualize a sign, symbol, word or a design that would put across their idea in a proper and effective way. The key phrase here is Visual Communication and all the efforts taken in this direction result in a beautiful design.
The design that is recognized in an instant is the most effective. This has been in use for so long now. The type, form and image that we see on the posters, packages and advertisements in newspapers, magazines are part of the process. Over the years the focus has shifted to computers and now we have graphic designs that can be customized according to the client’s liking. They can be given new features and styles depending on the type of message one wants to convey through the design.
The secret of good visual communication is that it reaches to the targeted audience in exactly the same form that it was designed for. A single letter can also convey an effective concept as well as a brand logo. The main thing is that the audience should be able to understand the message.